Gates Package — page 1302

To illustrate the level of social media activity relating to Dr. Fauci relative to other topics and news cycles, we created the image below, which shows the total number of mentions of the keywords "fauci", "Disney", 'pizza', "pepsi" or "Celtics" on Twitter in the U.S. from June 1 to July 1, 2022. We can see that on the average day, there are 10-15.000 mentions of 'fauci", on par with conversations mentioning Pepsi and are about half of those mentioning "pizza". Disney is another entity that generates consistent conversation but has also recently drawn significant attention from right-wing activists. We can see that there is an overall larger volume of activity associated with Disney, but that the news cycle around Dr. Fauci's Covid-19 infection drove a spike in activity similar to what Disney experiences on a daily basis (as well as what the Boston Celtics saw during their NBA Playoff performance). Significant global keywords like "Ukraine" drove about six million mentions during the same time period, or about 230.000 mentions per day. "Bill Gates" mentions drove about 8,000 mentions per day or about 260.000 during this time period. INSIGHT The keyword "Fauci" can generate as much social media activity on any given day as major brands or pop culture events. Key Metrics rows Te cat ~ @ fauci : disney : pizza : pepsi : celtics RESULTS RESULTS OVER TIME : sue ------ Tie nox ey) ° 655 8x 14M w TOR 154K ENGAGEMENT 104" ---- om. ox Sx soe Sth 1M aM an? ane <n Confidential