COVID-19 Records

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NIH Hid Public Comments Package, p.28 · nih_public_comments:exh:00016

Page text: p.28 · original PDF

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(unknown precision)
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attachment · document
Topics
Media strategy and public messaging
to the sers may also share subscribing to it--the followed account's posts may appear in the user's "Instagram feed," a personalized, constantly updating page on the Instagram platform that displays content shared by the accounts that a user follows. 24. Posts. An Instagram post is a discrete piece of content that a user shares to the user's profile page. A post on Instagram can be an image, a video, or a collection of images or videos. When a user shares an image or video, the user can include a text-based caption that will be displayed alongside or underneath the post. 25. Instagram Stories. In addition to standard Instagram posts, users may also share content via the platform's "Instagram Story" feature. The Instagram Story is a slideshow-like presentation that displays all content--images, videos, and text--users share to their Stories. Unlike an Instagram post, content shared to a Story remains visible to other users for only 24 hours after it is shared. Instagram Stories can be accessed by clicking on the profile image of an Instagram user when it is circled by a multi-colored ring--the indicator that the user has posted a story. Although Instagram stories are normally visible for only 24 hours, users can save stories to their profiles indefinitely by making them "highlights." Rather than being accessed by clicking on the profile image, highlights remain saved just below the profile image and are accessible by default to Instagram users. For example, the top of the NIH profile page recently looked like this, indicating that the NIH had posted at least one Instagram story in the preceding 24 hours and had saved and highlighted previous stories relating to COVID-19 updates, past live events, and NIH news: